The objective of this project was to establish a strong online presence for Nourish with Ellen, a nutritionist startup that had no prior online presence. Our goal was to design and build a brand new website that effectively showcased the services and expertise of Nourish with Ellen. Additionally, we conducted extensive keyword research to optimise the website’s content for search engine visibility. Furthermore, we implemented segmented mailing lists for newsletters and provided continued SEO support.

Project scope

Website Design and Development

• Designed and developed a modern and professional website for Nourish with Ellen, focusing on user experience and accessibility.
• Created a visually appealing design that aligns with the startup’s brand identity and conveys trustworthiness and expertise.
• Implemented intuitive navigation, clear call-to-actions, and informative content to guide visitors and encourage conversions.

Search Engine Optimisation (SEO)

• Conducted comprehensive keyword research to identify relevant keywords and phrases in the nutritionist industry.
• Utilized the identified keywords strategically throughout the website’s content, meta tags, headings, and URLs to enhance search engine visibility.
• Optimised website structure, speed, and responsiveness to improve SEO performance and user experience.

Segmented Mailing Lists and Newsletters

• Developed segmented mailing lists based on user preferences and interests to deliver targeted newsletters.
• Created compelling and informative newsletters to engage subscribers, provide valuable nutrition tips, share updates, and promote Nourish with Ellen’s services.
• Integrated a user-friendly email marketing platform to manage and automate newsletter campaigns effectively.

Continued SEO Support

• Provided ongoing SEO support to monitor the website’s performance, track keyword rankings, and identify areas for improvement.
• Conducted regular SEO audits to ensure the website remains optimized for search engines and implement necessary adjustments.
• Offered recommendations for content updates and expansion to maintain a strong online presence and attract organic traffic.