The objective of this project was to rebrand Burrington Business Parks into ONYX Business Parks and create a strong online presence for the newly branded company. Our goal was to provide comprehensive services including brand guidelines, website design and development, keyword research, paid advertising campaigns, ongoing hosting and maintenance support, social media management, and content generation. Additionally, we incorporated drone footage and photography to enhance the visual appeal of the website and marketing materials.

Project Scope

Rebranding and Brand Guidelines

• Collaborated with the client to understand their vision and objectives for the rebranding.
• Developed a comprehensive set of brand guidelines, including logo design, colour palette, typography, and brand voice, to ensure consistency and coherence across all marketing materials.

Website Design and Development

• Designed and built a brand new website for ONYX Business Parks that reflects the new brand identity and effectively showcases the available business park properties and amenities.
• Conducted keyword research to optimise the website’s content for search engine visibility and to attract relevant organic traffic.
• Created an intuitive user experience, with clear navigation, detailed property listings, and contact forms to facilitate lead generation.

Paid Advertising Campaigns

• Conducted paid advertising campaigns on various channels, such as Google Ads and social media platforms, to increase brand visibility and drive targeted traffic to the website.
• Developed and implemented strategic ad campaigns, targeting specific industries, locations, and relevant keywords to maximize conversions and ROI.

Ongoing Hosting and Maintenance

• Provided reliable hosting services to ensure the website remains accessible and performs optimally.
• Conducted regular website maintenance, including software updates, security enhancements, and backup management, to maintain a secure and up-to-date website.
• Offered technical support and troubleshooting services to address any website-related issues promptly.

Social Media Management and Content Generation

• Managed ONYX Business Parks’ social media accounts, including content planning, scheduling, and engagement with the audience.
• Generated compelling content, including blog posts, articles, and social media updates, to showcase the business parks, share industry insights, and promote the brand.
• Incorporated drone footage and photography to capture stunning visuals of the business parks and enhance the overall branding and marketing materials.