The objective of this project was to design and build a vibrant website for Winslade Manor, a popular restaurant and bar. Additionally, our aim was to conduct keyword research to optimise the website’s content for search engine optimisation (SEO) purposes. Furthermore, we implemented a range of digital PR and marketing activities to support Winslade Manor’s online presence.

Project Scope

Website Design and Development

• We designed a visually appealing and user-friendly website that reflects the vibrant atmosphere and offerings of Winslade Manor.
• The website includes intuitive navigation, clear call-to-actions, and an engaging layout to enhance user experience.
• Integration of a content management system (CMS) to allow easy content updates and maintenance.

Search Engine Optimisation (SEO)

• Conducted comprehensive keyword research to identify relevant and high-performing keywords in the restaurant and bar industry.
• Implemented SEO best practices throughout the website, including keyword optimisation in page titles, meta descriptions, headings, and content.
• Developed unique and compelling website content that incorporates the identified keywords while maintaining a natural and informative tone.

Digital PR and Marketing

• Utilised social media platforms, email marketing and online advertising to promote Winslade Manor’s offerings, events, and special promotions.
• Created and implemented a digital PR strategy to enhance Winslade Manor’s online visibility and brand awareness.